Challenge the norm.

All by chance really, I had run into the opportunity to participate in a marketing campaign for Audi. They are celebrating challenging the images we may have about different things like food or skydiving by combining things we may never associate together.

Audi hopes to change your mind about SUVs or what a compact car is. The label given to things, as represented by the hashtag, is meant to highlight your preconceived notions.
I’m not particular to cars, but I do like their snazzy website.

There will be an update in the following weeks with some more footage. In the meantime, you can see some of the photos from practice.


Audi site:


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